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Todd, Louise A (2015) Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In: The Future of Events and Festivals. Routledge Advances in Event Research Series . Routledge, Abingdon Oxon, pp. 157-176. ISBN 978-0-415-82462-0

Yeoman, Ian Seymour (2004) The development of a conceptual map of soft operational research practice. PhD thesis, Edinburgh Napier University.

Laybourn, Phyllis (2003) Risk & decision making in events management. In: Festival and Events Management: An International Perspective. Butterworth Heinemann, pp. 286-310. ISBN 978-0750658720

Laybourn, Phyllis (1999) Decision making. In: Heritage vistior attractions: an operations management perspective. Cassell, London, pp. 210-231. ISBN 0304702927

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