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Number of items: 21.

Williams, Jr, Robert L and Omar, Maktoba (2014) Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24 (2). pp. 222-242. ISSN 0884-1241

Williams, Helena A, Williams, Jr, Robert L and Omar, Maktoba (2014) Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism. Transnational Marketing Journal, 2 (1). pp. 21-37. ISSN 2041-4684

Williams, Jr, Robert L and Omar, Maktoba (2014) How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24 (1). pp. 1-10. ISSN 0884-1241

Omar, Maktoba, Osei, Collins, Williams, Jr, Robert L and Williams, Helena A (2013) The product as a point of value. In: Principles of Marketing: a value-based approach. Palgrave Macmillan, pp. 165-198. ISBN 9780230392700

Williams, Jr, Robert L and Omar, Maktoba (2013) Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University. In: AMA Winter Marketing Educator's Conference, 15-17 Febraury 2013, Las Vegas, USA.

Williams, Jr, Robert L and Omar, Maktoba (2013) Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1 (1). pp. 59-71. ISSN 2041-4684

Tjandra, Nathalia Christiani, Omar, Maktoba, Williams, Jr, Robert L and Ensor, John (2013) Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1 (1). pp. 75-92. ISSN 2041-4684

Williams, Jr, Robert L, Williams, Helena A and Omar, Maktoba (2013) The marketing Impact of the principles of renaming within a Higher Education service organization. In: AMA Winter Marketing Educator's Conference, 15-17 Febraury 2013, Las Vegas, USA.

Williams, Jr, Robert L (2012) Branding through renaming for strategic alignment in service organisations. PhD thesis, Edinburgh Napier University.

Williams, Jr, Robert L and Omar, Maktoba (2012) Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing. In: Marketing: catching the technology wave -Academy of Marketing Conference 2012, 2-5 July 2012, Universtiy of Southampton, Southampton, UK.

Williams, Jr, Robert L, Osei, Collins and Omar, Maktoba (2012) Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22 (1). pp. 71-81. ISSN 0884-1241

Williams, Jr, Robert L, Omar, Maktoba and Rajadhyaksha, Ujvala (2012) The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing. Advances in International Marketing, 23 . Emerald, pp. 267-279. ISBN 978-1-78190-016-1

Lewrick, Michael, Omar, Maktoba and Williams, Jr, Robert L (2011) Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation. Journal of technology management & innovation, 6 (3). pp. 48-62. ISSN 0718-2724

Williams, Jr, Robert L, Omar, Maktoba and Ensor, John (2011) Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29 (3). pp. 232-246. ISSN 0263-4503

Tjandra, Nathalia Christiani, Omar, Maktoba and Williams, Jr, Robert L (2011) "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. In: Marketing Fields Forever: Academy of Marketing Annual Conference, 5-7 July 2011, University of Liverpool, Liverpool, UK.

Omar, Maktoba, Williams, Jr, Robert L and Ensor, John (2010) Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics. ISBN 9781873869925

Omar, Maktoba, Williams, Jr, Robert L and Lingelbach, D (2009) Global brand market-entry strategy to manage corporate reputation. Journal of Product & Brand Management, 18 (3). pp. 177-187. ISSN 1061 0421

Omar, Maktoba and Williams, Jr, Robert L (2009) Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1 (4). pp. 427-446. ISSN 1753-0822

Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2008) Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. In: Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, 7 - 8 July 2008, Robert Gordon University, Aberdeen, Scotland. (Unpublished)

Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421

Omar, Maktoba and Williams, Jr, Robert L (2006) Managing and maintaining corporate reputation and brand identity: Haier Group logo. Journal of Brand Management, 13 (4/5). pp. 268-275. ISSN 1479-1803

This list was generated on Thu Sep 3 09:53:23 2015 IST.

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