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Todd, Louise A (2015) Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In: The Future of Events and Festivals. Routledge Advances in Event Research Series . Routledge, Abingdon Oxon, pp. 157-176. ISBN 978-0-415-82462-0
Todd, Louise A (2011) Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. PhD thesis, Edinburgh Napier University.