Browse by Author

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 2.

Todd, Louise A (2015) Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In: The Future of Events and Festivals. Routledge Advances in Event Research Series . Routledge, Abingdon Oxon, pp. 157-176. ISBN 978-0-415-82462-0

Todd, Louise A (2011) Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. PhD thesis, Edinburgh Napier University.

This list was generated on Sun Feb 14 16:58:19 2016 UTC.

Edinburgh Napier University is a registered Scottish charity. Registration number SC018373