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Number of items: 71.

Article

Omar, Maktoba and Osei, Collins (2015) An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3 (1). pp. 45-60. ISSN 2041-4684

Tjandra, Nathalia Christiani, Omar, Maktoba and Ensor, John (2015) Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets. ISSN 1746-8809 (In Press)

Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba and Thomson, John R (2015) An investigation of the effects of interconnectedness in a triadic relationship network in the UK long-term savings and investments industry. Industrial Marketing Management. ISSN 0019-8501 (Submitted)

Williams, Jr, Robert L and Omar, Maktoba (2014) Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24 (2). pp. 222-242. ISSN 0884-1241

Theodoraki, Elena, Haija, Sohair Abul, Ali-Knight, Jane, Musinguzi, Dan, Omar, Maktoba, Canduela, Jesus and Bourne, Stephanie (2014) The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. Qatar Foundation Annual Research Conference Proceedings, 1.

Williams, Helena A, Williams, Jr, Robert L and Omar, Maktoba (2014) Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism. Transnational Marketing Journal, 2 (1). pp. 21-37. ISSN 2041-4684

Williams, Helena A, Williams, Robert L and Omar, Maktoba (2014) Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4 (1). p. 1. ISSN 1757-5567

Williams, Jr, Robert L and Omar, Maktoba (2014) How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24 (1). pp. 1-10. ISSN 0884-1241

Omar, Maktoba, Tjandra, Nathalia Christiani and Ensor, John (2014) Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21 (5). pp. 753-763. ISSN 0969 6989

Williams, Jr, Robert L and Omar, Maktoba (2013) Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1 (1). pp. 59-71. ISSN 2041-4684

Tjandra, Nathalia Christiani, Omar, Maktoba, Williams, Jr, Robert L and Ensor, John (2013) Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1 (1). pp. 75-92. ISSN 2041-4684

Williams, Jr, Robert L, Osei, Collins and Omar, Maktoba (2012) Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22 (1). pp. 71-81. ISSN 0884-1241

Penman, Christine and Omar, Maktoba (2011) Figuring Home: the role of commodities in the transnational experience. Language and Intercultural Communication, 11 (4). pp. 338-350. ISSN 1470-8477

Omar, Maktoba, Bathgate, Ian and Nwankwo, Sonny (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21 (2). pp. 224-237.

Lewrick, Michael, Omar, Maktoba and Williams, Jr, Robert L (2011) Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation. Journal of technology management & innovation, 6 (3). pp. 48-62. ISSN 0718-2724

Omar, Maktoba and Porter, Marc (2011) Reducing risk in foreign market entry strategies: standardization versus modification. Competitiveness Review, 21 (4). pp. 382-396. ISSN 1059-5422

Williams, Jr, Robert L, Omar, Maktoba and Ensor, John (2011) Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29 (3). pp. 232-246. ISSN 0263-4503

Rodner, Victoria L, Omar, Maktoba and Thomson, Elaine (2011) The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence & Planning, 29 (3). pp. 319-336. ISSN 0263-4503

Omar, Maktoba (2010) E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2 (3/4). pp. 271-287. ISSN 1756-9850

Lewrick, Michael, Omar, Maktoba, Raeside, Robert and Peisl, Thomas (2010) Growing companies and innovation: the influence of managing knowledge (enhancement, acquistion and infrastructure) on innovativeness. International Journal of Knowledge Management Studies, 4 (3). pp. 248-264. ISSN 1743-8276

Lewrick, Michael, Omar, Maktoba, Raeside, Robert and Sailer, Klaus (2009) Education for entrepreneurship and innovation: management capabilities for sustainable growth and success. World Journal of Entrepreneurship, Management and Sustainable Development , 6 (1/2). pp. 1-18. ISSN 2042-5961

Omar, Maktoba, Williams, Jr, Robert L and Lingelbach, D (2009) Global brand market-entry strategy to manage corporate reputation. Journal of Product & Brand Management, 18 (3). pp. 177-187. ISSN 1061 0421

Omar, Maktoba and Williams, Jr, Robert L (2009) Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1 (4). pp. 427-446. ISSN 1753-0822

Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2008) Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4 (1). pp. 1-18. ISSN 1746-0573

Omar, Maktoba, Zuowei, Yin and Adams, John (2008) Study on characteristics of jewelry consumption in United Kingdom and China. Journal of Gems & Gemmology , 10 (1). pp. 54-58. ISSN 1008-214X

Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421

Omar, Maktoba and Porter, Marc (2007) Organizational power and culture shift at Ducati motorcycles. . Global Business and Organizational Excellence, 27 (1). pp. 20-27.

Burrows, Mark and Omar, Maktoba (2007) Sustainable energy policies as a source of compettive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3 (3/4). pp. 231-250. ISSN 1746-0573

Hamann, Danilo and Omar, Maktoba (2007) The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4 (2/3). pp. 126-149. ISSN 1741-2242

Omar, Maktoba and Handley-Schachler, Morrison (2006) The effects of culture and politics on foreign direct investment and sustainable development in China: Some research hypotheses. World Review of Entrepreneurship Management and Sustainable Development, 2 (1/2). pp. 89-100. ISSN 1746 0581

Dezhang, Wang, Lu, Sun, Adams, John and Omar, Maktoba (2006) Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship Management and Sustainable Development, 2 (1/2). pp. 161-172. ISSN 1746 0581

Bathgate, Ian, Omar, Maktoba, Nwankwo, Sonny and Zhang, Yinan (2006) Transition to a market orientation: preliminary evidence from China. Marketing Intelligence & Planning, 24 (4). pp. 332-346. ISSN 0263 4503

Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2006) Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK 2006, 1 (1). pp. 371-380.

Omar, Maktoba and Williams, Jr, Robert L (2006) Managing and maintaining corporate reputation and brand identity: Haier Group logo. Journal of Brand Management, 13 (4/5). pp. 268-275. ISSN 1479-1803

Smith-Hillman, A Vindelyn and Omar, Maktoba (2005) FDI, international business and regulation: The behaviour of UK multinational corporations. European Business Review, 17 (1). pp. 69-82. ISSN 0955 534X

Omar, Maktoba and Hillman, S (2005) Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10 (2/3). pp. 41-52.

Omar, Maktoba (2005) To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3 (2). pp. 159-177.

Omar, Maktoba and Handley-Schachler, Morrison (2005) The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review , 1 (1). pp. 54-59.

Omar, Maktoba and Handley-Schachler, Morrison (2004) The Dragon evolves:is the social market economy a chimaera? International Journal of Applied Marketing, 3 (2). pp. 82-92.

Omar, Maktoba, Boyd, Derick and Nwankwo, Sonny (2004) Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3 (1). pp. 93-113.

Omar, Maktoba and Boyd, Derick (2004) A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management, 5 (2). pp. 102-126.

Book Section

Lewrick, Michael, Omar, Maktoba, Williams Jr., Robert, Tjandra, Nathalia Christiani and Lee, Zui-Chih (2015) Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry. In: Successful Technological Integration for Competitive Advantage in Retail Settings. IGI Global, pp. 239-268. ISBN 9781466682979

Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba and Thomson, John R (2014) The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In: Special issue: Academy of Marketing Annual Conference 2013 - Marketing Relevance. Journal of Marketing Management, 30 (9-10). Taylor & Francis.

Omar, Maktoba, Osei, Collins, Williams, Jr, Robert L and Williams, Helena A (2013) The product as a point of value. In: Principles of Marketing: a value-based approach. Palgrave Macmillan, pp. 165-198. ISBN 9780230392700

Williams, Jr, Robert L, Omar, Maktoba and Rajadhyaksha, Ujvala (2012) The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing. Advances in International Marketing, 23 . Emerald, pp. 267-279. ISBN 978-1-78190-016-1

Omar, Maktoba (2010) Competition and competitive advantage in SMEs. In: Entrepreneurship marketing: principles and practice of SME marketing. Routledge, pp. 320-335. ISBN 978-0415573764

Lewrick, Michael, Omar, Maktoba and Williams, Robert (2010) Growing market strengths: management of innovations in high-growth SMEs. In: Entrepreneurship Marketing: principles and practice of SME marketing. Routledge, pp. 196-210. ISBN 978-0415573764

Omar, Maktoba and Lewrick, Michael (2010) Entrepreneurship competencies and management capabilities for innovation and sustainable growth: an empirical study. In: Innovation in business and enterrise: technologies and frameworks. IGI GLobal, pp. 105-119. ISBN 9781615206438

Lerwick, M and Omar, Maktoba (2010) Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In: Handbook of research on innovations systems for business: technologies and applications,. Business Science Reference. ISBN 9781615206438

Monograph

Omar, Maktoba (2015) Marketing Ghana to attract FDI. Working Paper. Edinburgh Napier University. (Unpublished)

Douglas, Tony and Omar, Maktoba The Sales Process Practice of Food and Drink SMEs - A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers. Working Paper. Edinburgh Napier University, Edinburgh. (Unpublished)

Conference or Workshop Item

Omar, Maktoba (2015) Abrandcadabra - successful brands magically transforming our world. In: The magic in marketing - Academy of Marketing Annual Conference, 7 - 9 July 2015, University of LImerick, Ireland. (Unpublished)

Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba and Thomson, John R (2015) Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. In: International Marketing Trends, 23-14th January 2015, Paris, France.

Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba and Thomson, John R (2014) Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In: Marketing Dimensions: people, places, spaces - 47th Academy of Marketing Conference, 7-10 July 2014, Bournemouth, UK.

Tjandra, Nathalia Christiani, Ensor, John, Thomson, John R and Omar, Maktoba (2014) Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In: Agents of change: ANZMAC 2014, 1- 3 December 2014, Brisbane, Australia.

Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba and Thomson, John R (2014) The application of the results of interconnectedness typology in a triadic relationship. In: Agents of change: ANZMAC 2014, 1- 3 December 2014, Brisbane, Australia.

Williams, Jr, Robert L and Omar, Maktoba (2013) Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University. In: AMA Winter Marketing Educator's Conference, 15-17 Febraury 2013, Las Vegas, USA.

Ossei, C, Tjandra, Nathalia Christiani, Omar, Maktoba and Ensor, John (2013) Branding Africa: the way forward. In: 12th International Marketing Trends, 17-19 January 2013, Paris, France.

Tjandra, Nathalia Christiani, Osei, Collins, Ensor, John and Omar, Maktoba (2013) Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. In: 12th International Marketing Trends, 17-19 January 2013, Paris, France.

Omar, Maktoba, Tjandra, Nathalia Christiani and Abdurrahman, L A R (2013) Females online! Examination of female consumer behaviour in Bahrain online banking environment. In: Marketing Relevance - Academy of Marketing Conference 2013, 8-11 July 2013, Cardiff, UK. (Unpublished)

Omar, Maktoba, Tjandra, Nathalia Christiani and Ensor, John (2013) Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. In: Marketing Relevance - Academy of Marketing Conference 2013, 8-11 July 2013, Cardiff, UK.

Williams, Jr, Robert L, Williams, Helena A and Omar, Maktoba (2013) The marketing Impact of the principles of renaming within a Higher Education service organization. In: AMA Winter Marketing Educator's Conference, 15-17 Febraury 2013, Las Vegas, USA.

Williams, Jr, Robert L and Omar, Maktoba (2012) Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing. In: Marketing: catching the technology wave -Academy of Marketing Conference 2012, 2-5 July 2012, Universtiy of Southampton, Southampton, UK.

Williams Jr., Robert, Osei, Collins and Omar, Maktoba (2012) Renaming a Higher Education Institution in Africa: A Rebranding catalyst for the technological development of a country. In: Academy of Marketing Annual Conference, 2012, University of Southampton, Southampton. (Unpublished)

Williams Jr., Robert and Omar, Maktoba (2011) "Brand Soul"– The Renaming Principles of a Service Organization. In: 6th International Business and Social Science Research Conference, 2011, London.

Tjandra, Nathalia Christiani, Omar, Maktoba and Ensor, John (2011) Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. In: Marketing Fields Forever: Academy of Marketing Annual Conference, 5-7 July 2011, University of Liverpool, Liverpool, UK.

Tjandra, Nathalia Christiani, Omar, Maktoba and Williams, Jr, Robert L (2011) "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. In: Marketing Fields Forever: Academy of Marketing Annual Conference, 5-7 July 2011, University of Liverpool, Liverpool, UK.

Omar, Maktoba (2010) The value flame at the base of the pyramid: opportunities to source and sell in emerging markets. In: Academy of Marketing, 2010, Coventry University,. (Unpublished)

Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2008) Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. In: Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, 7 - 8 July 2008, Robert Gordon University, Aberdeen, Scotland. (Unpublished)

Book

Omar, Maktoba, Williams, Jr, Robert L and Ensor, John (2010) Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics. ISBN 9781873869925

Omar, Maktoba and Lewrick, Michael (2008) They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University, Edinburgh. ISBN 978-1873869857

This list was generated on Fri Jul 3 23:22:27 2015 IST.

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