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Number of items: 27.
Omar, Maktoba, Bathgate, Ian and Nwankwo, Sonny (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21 (2). pp. 224-237.
Williams, Jr, Robert L, Omar, Maktoba and Ensor, John (2011) Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29 (3). pp. 232-246. ISSN 0263-4503
Omar, Maktoba (2010) E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2 (3/4). pp. 271-287. ISSN 1756-9850
Lewrick, Michael, Omar, Maktoba, Raeside, Robert and Peisl, Thomas (2010) Growing companies and innovation: the influence of managing knowledge (enhancement, acquistion and infrastructure) on innovativeness. International Journal of Knowledge Management Studies, 4 (3). pp. 248-264. ISSN 1743-8276
Lewrick, Michael, Omar, Maktoba, Raeside, Robert and Sailer, Klaus (2009) Education for entrepreneurship and innovation: management capabilities for sustainable growth and success. World Journal of Entrepreneurship, Management and Sustainable Development , 6 (1/2). pp. 1-18. ISSN 2042-5961
Omar, Maktoba, Williams, Jr, Robert L and Lingelbach, D (2009) Global brand market-entry strategy to manage corporate reputation. Journal of Product & Brand Management, 18 (3). pp. 177-187. ISSN 1061 0421
Omar, Maktoba and Williams, Jr, Robert L (2009) Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management , 1 (4). pp. 427-446. ISSN 1753-0822
Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2008) Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4 (1). pp. 1-18. ISSN 1746-0573
Omar, Maktoba, Zuowei, Yin and Adams, John (2008) Study on characteristics of jewelry consumption in United Kingdom and China. Journal of Gems & Gemmology , 10 (1). pp. 54-58. ISSN 1008-214X
Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421
Omar, Maktoba and Porter, Marc (2007) Organizational power and culture shift at Ducati motorcycles. . Global Business and Organizational Excellence, 27 (1). pp. 20-27.
Burrows, Mark and Omar, Maktoba (2007) Sustainable energy policies as a source of compettive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3 (3/4). pp. 231-250. ISSN 1746-0573
Hamann, Danilo and Omar, Maktoba (2007) The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4 (2/3). pp. 126-149. ISSN 1741-2242
Omar, Maktoba and Handley-Schachler, Morrison (2006) The effects of culture and politics on foreign direct investment and sustainable development in China: Some research hypotheses. World Review of Entrepreneurship Management and Sustainable Development, 2 (1/2). pp. 89-100. ISSN 1746 0581
Dezhang, Wang, Lu, Sun, Adams, John and Omar, Maktoba (2006) Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship Management and Sustainable Development, 2 (1/2). pp. 161-172. ISSN 1746 0581
Bathgate, Ian, Omar, Maktoba, Nwankwo, Sonny and Zhang, Yinan (2006) Transition to a market orientation: preliminary evidence from China. Marketing Intelligence & Planning, 24 (4). pp. 332-346. ISSN 0263 4503
Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2006) Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK 2006, 1 (1). pp. 371-380.
Omar, Maktoba and Williams, Jr, Robert L (2006) Managing and maintaining corporate reputation and brand identity: Haier Group logo. Journal of Brand Management , 13 (4/5). pp. 268-275. ISSN 1479-1803
Smith-Hillman, A Vindelyn and Omar, Maktoba (2005) FDI, international business and regulation: The behaviour of UK multinational corporations. European Business Review, 17 (1). pp. 69-82. ISSN 0955 534X
Omar, Maktoba and Hillman, S (2005) Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10 (2/3). pp. 41-52.
Omar, Maktoba (2005) To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3 (2). pp. 159-177.
Omar, Maktoba and Handley-Schachler, Morrison (2005) The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review , 1 (1). pp. 54-59.
Omar, Maktoba and Handley-Schachler, Morrison (2004) The Dragon evolves:is the social market economy a chimaera? International Journal of Applied Marketing , 3 (2). pp. 82-92.
Omar, Maktoba, Boyd, Derick and Nwankwo, Sonny (2004) Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3 (1). pp. 93-113.
Omar, Maktoba and Boyd, Derick (2004) A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management, 5 (2). pp. 102-126.
Lerwick, M and Omar, Maktoba (2010) Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In: Handbook of research on innovations systems for business: technologies and applications,. Business Science Reference. ISBN 9781615206438
Omar, Maktoba, Williams, Jr, Robert L and Ensor, John (2010) Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics. ISBN 9781873869925