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Number of items: 29.
Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba and Thomson, John R (2015) Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. In: International Marketing Trends, 23-14th January 2015, Paris, France.
Theodoraki, Elena, Haija, Sohair Abul, Ali-Knight, Jane, Musinguzi, Dan, Omar, Maktoba, Canduela, Jesus and Bourne, Stephanie (2014) The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. Qatar Foundation Annual Research Conference Proceedings, 1.
Omar, Maktoba, Bathgate, Ian and Nwankwo, Sonny (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21 (2). pp. 224-237.
Williams, Jr, Robert L, Omar, Maktoba and Ensor, John (2011) Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29 (3). pp. 232-246. ISSN 0263-4503
Omar, Maktoba (2010) E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2 (3/4). pp. 271-287. ISSN 1756-9850
Lerwick, M and Omar, Maktoba (2010) Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In: Handbook of research on innovations systems for business: technologies and applications,. Business Science Reference. ISBN 9781615206438
Lewrick, Michael, Omar, Maktoba, Raeside, Robert and Peisl, Thomas (2010) Growing companies and innovation: the influence of managing knowledge (enhancement, acquistion and infrastructure) on innovativeness. International Journal of Knowledge Management Studies, 4 (3). pp. 248-264. ISSN 1743-8276
Omar, Maktoba, Williams, Jr, Robert L and Ensor, John (2010) Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics. ISBN 9781873869925
Lewrick, Michael, Omar, Maktoba, Raeside, Robert and Sailer, Klaus (2009) Education for entrepreneurship and innovation: management capabilities for sustainable growth and success. World Journal of Entrepreneurship, Management and Sustainable Development , 6 (1/2). pp. 1-18. ISSN 2042-5961
Omar, Maktoba, Williams, Jr, Robert L and Lingelbach, D (2009) Global brand market-entry strategy to manage corporate reputation. Journal of Product & Brand Management, 18 (3). pp. 177-187. ISSN 1061 0421
Omar, Maktoba and Williams, Jr, Robert L (2009) Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management , 1 (4). pp. 427-446. ISSN 1753-0822
Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2008) Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4 (1). pp. 1-18. ISSN 1746-0573
Omar, Maktoba, Zuowei, Yin and Adams, John (2008) Study on characteristics of jewelry consumption in United Kingdom and China. Journal of Gems & Gemmology , 10 (1). pp. 54-58. ISSN 1008-214X
Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421
Omar, Maktoba and Porter, Marc (2007) Organizational power and culture shift at Ducati motorcycles. . Global Business and Organizational Excellence, 27 (1). pp. 20-27.
Burrows, Mark and Omar, Maktoba (2007) Sustainable energy policies as a source of compettive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3 (3/4). pp. 231-250. ISSN 1746-0573
Hamann, Danilo and Omar, Maktoba (2007) The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4 (2/3). pp. 126-149. ISSN 1741-2242
Omar, Maktoba and Handley-Schachler, Morrison (2006) The effects of culture and politics on foreign direct investment and sustainable development in China: Some research hypotheses. World Review of Entrepreneurship Management and Sustainable Development, 2 (1/2). pp. 89-100. ISSN 1746 0581
Dezhang, Wang, Lu, Sun, Adams, John and Omar, Maktoba (2006) Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship Management and Sustainable Development, 2 (1/2). pp. 161-172. ISSN 1746 0581
Bathgate, Ian, Omar, Maktoba, Nwankwo, Sonny and Zhang, Yinan (2006) Transition to a market orientation: preliminary evidence from China. Marketing Intelligence & Planning, 24 (4). pp. 332-346. ISSN 0263 4503
Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2006) Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK 2006, 1 (1). pp. 371-380.
Omar, Maktoba and Williams, Jr, Robert L (2006) Managing and maintaining corporate reputation and brand identity: Haier Group logo. Journal of Brand Management , 13 (4/5). pp. 268-275. ISSN 1479-1803
Smith-Hillman, A Vindelyn and Omar, Maktoba (2005) FDI, international business and regulation: The behaviour of UK multinational corporations. European Business Review, 17 (1). pp. 69-82. ISSN 0955 534X
Omar, Maktoba and Hillman, S (2005) Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10 (2/3). pp. 41-52.
Omar, Maktoba (2005) To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3 (2). pp. 159-177.
Omar, Maktoba and Handley-Schachler, Morrison (2005) The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review , 1 (1). pp. 54-59.
Omar, Maktoba and Handley-Schachler, Morrison (2004) The Dragon evolves:is the social market economy a chimaera? International Journal of Applied Marketing , 3 (2). pp. 82-92.
Omar, Maktoba, Boyd, Derick and Nwankwo, Sonny (2004) Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3 (1). pp. 93-113.
Omar, Maktoba and Boyd, Derick (2004) A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management, 5 (2). pp. 102-126.