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Bathgate, Ian, Omar, Maktoba, Nwankwo, Sonny and Zhang, Yinan (2006) Transition to a market orientation: preliminary evidence from China. Marketing Intelligence & Planning, 24 (4). pp. 332-346. ISSN 0263 4503

Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2006) Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK 2006, 1 (1). pp. 371-380.

Omar, Maktoba, Boyd, Derick and Nwankwo, Sonny (2004) Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3 (1). pp. 93-113.