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Omar, Maktoba, Bathgate, Ian and Nwankwo, Sonny (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21 (2). pp. 224-237.
Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2008) Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4 (1). pp. 1-18. ISSN 1746-0573
Bathgate, Ian, Omar, Maktoba, Nwankwo, Sonny and Zhang, Yinan (2006) Transition to a market orientation: preliminary evidence from China. Marketing Intelligence & Planning, 24 (4). pp. 332-346. ISSN 0263 4503
Omar, Maktoba, Nwankwo, Sonny and Richards, Darlington (2006) Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK 2006, 1 (1). pp. 371-380.
Omar, Maktoba, Boyd, Derick and Nwankwo, Sonny (2004) Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3 (1). pp. 93-113.