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Number of items: 3.
Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421
Hamann, Danilo and Omar, Maktoba (2007) The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4 (2/3). pp. 126-149. ISSN 1741-2242
Conference or Workshop Item
Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2008) Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. In: Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, 7 - 8 July 2008, Robert Gordon University, Aberdeen, Scotland. (Unpublished)