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Article

Omar, Maktoba, Boyd, Derick and Nwankwo, Sonny (2004) Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3 (1). pp. 93-113.

Omar, Maktoba and Boyd, Derick (2004) A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management, 5 (2). pp. 102-126.

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