Browse by Dewey Subject
Number of items at this level: 6.
Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421
Ensor, John, Pirrie, Angela and Band, Christine (2006) Creativity work environment: do UK advertising agencies have one? European Journal of Innovation Management, 9 (3). pp. 258-268. ISSN 1460 1060
Omar, Maktoba (2005) To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3 (2). pp. 159-177.
Ensor, John, Cottam, Angela and Band, Christine (2001) Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27 (3). pp. 147-155. ISSN 01655515
Laybourn, Phyllis (2003) Risk & decision making in events management. In: Festival and Events Management: An International Perspective. Butterworth Heinemann, pp. 286-310. ISBN 978-0750658720
Todd, Louise A (2011) Festival Images: brand image and brand relationship types at the Edinburgh Festival Fringe. PhD thesis, Edinburgh Napier University.