Browse by Dewey Subject
Number of items at this level: 11.
Blake, James (2016) Television and the Second Screen. Routledge. ISBN 9781138914339 (In Press)
Blake, James (2015) Personalised TV ads are the future – but is it time to panic? The Conversation.
Band, Christine (2013) An ethnographic interpretation of the work environment within a creative culture in the advertising sector. Other thesis, Edinburgh Napier University.
Ensor, John, Pirrie, Angela and Band, Christine (2006) Creativity work environment: do UK advertising agencies have one? European Journal of Innovation Management, 9 (3). pp. 258-268. ISSN 1460 1060
Ensor, John, Cottam, Angela and Band, Christine (2001) Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27 (3). pp. 147-155. ISSN 01655515
Hamann, Danilo, Williams, Jr, Robert L and Omar, Maktoba (2007) Branding strategy and consumer high-technology product. Journal of Product & Brand Management, 16 (2). pp. 98-111. ISSN 1061 0421
Laybourn, Phyllis (2003) Risk & decision making in events management. In: Festival and Events Management: An International Perspective. Butterworth Heinemann, pp. 286-310. ISBN 978-0750658720
Omar, Maktoba (2005) To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3 (2). pp. 159-177.
Peisl, Thomas, Selen, Willem, Raeside, Robert and Albera, Tatiana (2014) Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework. Journal of New Business Ideas & Trends, 12 (2). pp. 1-13. ISSN 1446-8719
Todd, Louise A (2011) Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. PhD thesis, Edinburgh Napier University.
Williams, Jr, Robert L (2012) Branding through renaming for strategic alignment in service organisations. PhD thesis, Edinburgh Napier University.