Conference Paper (unpublished)
08 July 2013
Unpublished
HD28 Management. Industrial Management
658 General management
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013, Cardiff, UK
Business School
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Female consumer behaviour; online banking; Bahrain; Information and Communication Technology (ICT) Development Index (IDI);
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