Published
HD28 Management. Industrial Management
658 General management
Tjandra, N. C., Omar, M. & Williams, J. (2010). "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. ISBN 978-0-9561122-34
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Business School
Country-of-origin; fashion branding; brand names; fashion retailing; customer behaviour;
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