Article
21 September 2015
Published
Emerald
10.1108/IJoEM-11-2012-0146
1746-8809
HD28 Management. Industrial Management
658 General management
Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Business School
ProfessorBusiness School
0131 455 4385
j.ensor@napier.ac.uk
Country-of-origin; emerging economies; advanced economies; fashion; generation Y;
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