Research Output
The value flame at the base of the pyramid: opportunities to source and sell in emerging markets
 

  • Type:

    Conference Paper (unpublished)

  • Date:

    01 January 2010

  • Publication Status:

    Unpublished

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing, Coventry University,

Authors

Keywords

Value Flame at the Base of the Pyramid; emerging markets; VFBOP; Blue Ocean Strategy; Bottom of the Pyramid; market entry;

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