Renaming a Higher Education Institution in Africa: A Rebranding catalyst for the technological development of a country.

Research Output

Type:

Conference Paper (unpublished)
Date:

01 January 2012
Publication Status:

Unpublished

http://researchrepository.napier.ac.uk/output/196050 <p>Williams Jr, R., Osei, C., & Omar, M. (2012, January). <i>A Rebranding catalyst for the technological development of a country</i>. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton</p>

Citation

Williams Jr, R., Osei, C., & Omar, M. (2012, January). A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton