Book Chapter
01 January 2015
Published
Routledge
HD28 Management. Industrial Management
Todd, L. A. (2014). Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In I. S. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 157-176. Routledge
Associate ProfessorBusiness School
0131 455 4409
L.Todd@napier.ac.uk
Associate LecturerSchool of Engineering and The Built Environment
m.robertson3@napier.ac.uk
Casual
Branding; festivals; consumer marketing; brand-as-a-person; Edinburgh Festival Fringe;
273KB