Edinburgh Napier University

  This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in the global destination “marketplace”. The methodology adopted is secondary in nature in that a critical review of the existing literature was conducted along with a synthesis of current practices across the three city-state destinations. The 15 Cs Framework provides the research parameters for the study in that it advocates an inclusive approach to those challenges and opportunities facing destinations as they seek to enhance their overall competitiveness. In particular, the study explores the specific approaches of the three destinations in terms of their similarity to thematically-grouped clusters of the 15 Cs. The paper closes by highlighting particular opportunities and challenges and potential management approaches that could be adopted within the destinations for the future.