How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?

Research Output

Publication Status:

Published
Publisher

Taylor & Francis
Library of Congress:

HG Finance
Dewey Decimal Classification:

332 Financial economics

http://researchrepository.napier.ac.uk/output/195706 <p>Tjandra, N. C., Thomson, J. R. & Ensor, J. (2011). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In <i>Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave</i></p>

Citation

Tjandra, N. C., Thomson, J. R. & Ensor, J. (2011). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave