Article
31 December 2014
Published
Academic Star Publishing
10.15341/jbe(2155-7950)/10.05.2014/002
2155-7950
HD28 Management. Industrial Management
658 General management
Canduela, J., Raeside, R., & Cabras, I. (2014). Exploring the Forecasting Process in a Fast Moving Consumer Goods Company. Journal of business and economics, 5, 1727-1738. https://doi.org/10.15341/jbe%282155-7950%29/10.05.2014/002
LecturerBusiness School
0131 455 4413
J.Canduela@napier.ac.uk
Director of ERIBusiness School
0131 455 4308
r.raeside@napier.ac.uk
fast moving consumer goods; forecasting process; interaction among departments; brewery industry