Methodological issues in the determination of standardisation and Involvement strategies in international marketing.
Citation
Omar, M., Boyd, D. & Nwankwo, S. (2003). Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing. 3, 93-113. ISSN 1742-2612
Authors
Keywords
International marketing: Economic hypotheses; Sociology; Statistical analysis; Business management
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