Citation
Omar, M., & Williams, J. (2009). Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845
Authors
Keywords
Bottom of the pyramid; Emerging markets; Consumer purchasing power; Emerging MNCs; Multinational corporations; Born globals; Globalisation; Economic growth.
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