From forecasting to drink and how we could be more sociable with business.
Citation
Gormley, P., MacMillan, G., & Canduela, J. (2002, June). From forecasting to drink and how we could be more sociable with business. Paper presented at 22nd International Symposium on Forecasting, Dublin, Ireland
Authors
Keywords
Forecasting; market modelling; Scottish Courage brands; regression;
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