Edinburgh Napier University

  What are 'alternative media'? Are they the same as underground, radical or oppositional media? In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to 'radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media: * Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live * Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom * Locates contemporary alternative media in their cultural, historical and political contexts Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates.