Thesis
19 April 2011
Unpublished
659 Advertising & public relations
Edinburgh Napier Funded
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/4344
Associate ProfessorBusiness School
0131 455 4409
L.Todd@napier.ac.uk
Edinburgh Festival Fringe; brand image; festival primary stakeholders; brand relationships
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