Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
Citation
Dineva, D., Breitsohl, J., Roschk, H., & Hosseinpour, M. (2023). Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, 40(5), 1112-1133. https://doi.org/10.1108/imr-12-2021-0368
Authors
Monthly Views: