Edinburgh Napier University

  Current studies indicated that Augmented Reality technology can enhance tourists’ experience in museums and theme parks. Despite the potential benefits of creating a better stay for the customers, there are only a handful of hotels in the world have implemented the technology. This paper aims to explore senior management’s perception to the potential adoption of AR technologies in their establishments. Qualitative interviews were conducted with four senior managers in Hong Kong, content analysis was adopted and four themes were derived. Senior management’s knowledge and interest was found to be the most critical factor that influence the final decision of technology adoption. This research has broadened the interdisciplinary perspective for future research in AR developments in the hospitality literatures.