Research Output
The new normal: The role of B2B Sales in Supply chain and logistics strategy
  The Role of B2B Sales in Supply chain and Logistics strategy- A talk given at the opening of the Indonesian Sales competition.
This talk illustrated the importance position of 'sales strategy', its key components and discussed two pieces of research relevant to improving sales.

  • Type:

    Lecture

  • Date:

    03 December 2021

  • Publication Status:

    Unpublished

  • Funders:

    Edinburgh Napier Funded

Citation

Mackenzie, C. (2021, December). The new normal: The role of B2B Sales in Supply chain and logistics strategy. Presented at ISAC, Online

Authors

Keywords

sales strategy

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