Citation
Quinn, D., Ellis, V., & Richards, J. (2021). Strategies for success? Market entry strategies of new craft beer producers. In D. Clarke, V. Ellis, H. Patrick-Thomson, & D. Weir (Eds.), Researching Craft Beer: Understanding Production, Community and Culture in an Evolving Sector. Bingley: Emerald
Authors
Keywords
Scottish craft breweries, Start up strategies, Strategy formation, differentiation
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