Article
27 July 2020
Published
10.3727/152599520X15894679115538
1525-9951
Edinburgh Napier Funded
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538
Associate ProfessorBusiness School
0131 455 4613
M.Robertson2@napier.ac.uk
Music Festival, Attitudinal Impact, Brand Relationship Quality, Social Network Analysis, Trust
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