Citation
Dedeoğlu, B. B., Taheri, B., Okumus, F., & Gannon, M. (2020). Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation. Tourism Management, 76, https://doi.org/10.1016/j.tourman.2019.103954
Authors
Keywords
Consumer-generated content (CGC); social media; tourism; CGC types; importance of CGC; participant sharing; non-participant sharing
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