Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Research Output

The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrative co-creation;
- Present the case of Surgeons’ Hall Museum in Edinburgh as a site which considers narrative and storytelling as a critical management challenge;
- Propose that co-created narratives could lead to more engaging, individualised and memorable heritage visitor experiences;
-Present lessons for heritage management including a need for narrative co-creation to be a considered within strategic heritage planning and operational decision-making.

Date:

31 July 2019
Publication Status:

Published
Publisher

Goodfellow Publishers
Library of Congress:

HM621 Culture
Dewey Decimal Classification:

363.69 Cultural Heritage
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/1760022 <p>Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In <i>Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context</i>Goodfellow Publishers</p>

Citation

Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers