Edinburgh Napier University

  Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models. A case strategy approach was used to explore programmes delivering their degrees at international branches campuses. The study’s findings not only suggested that delivering degrees overseas effected internationalisation at home, but similarly to multinational national corporations resulted in reverse knowledge flow and positive and negative returns on the foreign venture. A conceptual model to illustrate an explanation of the impacts that overseas expansion has on the exporting hospitality and tourism programmes is presented.