Citation
Cassidy (aka Harris), K., Harris, K., Baron, S., & Lu, X. (2015). How customers ‘learn’ to work for retailers. Journal of Marketing Management, 31(17-18), 1747-1772. https://doi.org/10.1080/0267257x.2015.1020329
Authors
Keywords
customer participation, self-service, technology, factor analysis, co-creation, learning style
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