Research Output
McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?
 

  • Date:

    26 January 1998

  • Publication Status:

    Published

  • Publisher

    Praeger Publishers

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Taylor, S., Smith, S., & Lyon, P. (1998). McDonaldization and consumer choice in the future: An illusion or the next marketing revolution?. In McDonaldization Revisited: Critical Essays on Consumer Culture, (105-119). Westport, CT: Praeger Publishers

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