Article
02 May 2018
Published
Elsevier BV
10.1016/j.entcom.2018.04.005
S1875952117300630
1875-9521
HD28 Management. Industrial Management
658 General management
Edinburgh Napier Funded
Mehrtens, N., Rosenboom, I., Chen, T., & Raeside, R. (2018). Deriving Revenue from in Game Adverts in Online Mobile Games. Entertainment Computing, 27, 101-109. https://doi.org/10.1016/j.entcom.2018.04.005
Research AssistantBusiness School
0131 455 4374
T.Chen@napier.ac.uk
Director of ERIBusiness School
0131 455 4308
r.raeside@napier.ac.uk
Advertisements; Revenue; Free to play multi-player on-line games; Player segmentation; multilevel modelling