Edinburgh Napier University

  Historical commentary from Marx, Weber and Durkheim, actively addressed philosophical questions regarding the nature of social reality as a structured phenomenon. In this regards clearly drew upon Hegel, Kant and Dilthey to substantiate arguments. Drawing from an Eliasian perspective, the aim of this study is to support the development of a robust organisational research strategy, which can underpin alternative perspectives to current an organisation thinking in customer related services.
Drawing extensively on an Eliasian perspective of involvement and detachment, we looks to appraise features of contemporary organisational management, structured theoretical elements and research strategies around customer service. We contemplate the view from a number of predominant commentators that dualistic accounts of social reality provided by major figures in contemporary social theory such as Bourdieu, Bhaskar and Habermas, selectively reduce management theories to a simple utilitarian dilemma, and remains for the most part, restrictive and myopic.
Using a detailed literature review and a simple short survey to collect contemporary data, we seek to collaborate that facets of an Eliasian perspective allow alternative approaches to be considered.