Tools
Tools
Leask, Anna, Fyall, Alan and Barron, Paul (2011) Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism. pp. 1-30. ISSN 1368-3500
Full text not available from this repository. (Request a copy)Abstract/Description
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted to seek engagement with this generational segment. A multiple-case study design was adopted with face-to-face interviews undertaken with senior personnel at leading visitor attractions across the UK. The paper advances a number of marketing and experiential strategies before advocating that further research is required to explore the growing pains of Gen Y from ‘adolescence’ to ‘adulthood’ if the industry is going to be able to understand, meet and hopefully exceed their needs, wants and expectations in the challenging years to come
| Item Type: | Article |
|---|---|
| Print ISSN: | 1368-3500 |
| Uncontrolled Keywords: | visitor attraction; tourist attraction; Generation Y; marketing strategies; UK; |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 300 Social sciences > 330 Economics > 338 Production > 338.4 Secondary industries and services > 338.47 Services & products > 338.479 Travel related services > 338.4791 Tourist industry |
| Library of Congress Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Item ID: | 5632 |
| Depositing User: | Mrs Lyn Gibson |
| Date Deposited: | 28 Aug 2012 16:28 |
| Last Modified: | 28 Aug 2012 16:28 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5632 |
Actions (login required)
| View Item |