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Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers.

Omar, Maktoba, Bathgate, Ian and Nwankwo, Sonny (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21 (2). pp. 224-237.

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Abstract/Description

The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market.

Item Type: Article
Electronic ISSN: 1059-5422
Uncontrolled Keywords: China; Customer satisfaction; Emerging markets; Internet shopping
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HF Commerce
Item ID: 5049
Depositing User: Mr David Main
Date Deposited: 09 Mar 2012 10:07
Last Modified: 30 Nov 2012 16:17
URI: http://researchrepository.napier.ac.uk/id/eprint/5049

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