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Omar, Maktoba, Bathgate, Ian and Nwankwo, Sonny (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21 (2). pp. 224-237.
Full text not available from this repository. (Request a copy)Official URL: http://dx.doi.org/10.1108/10595421111117489
Abstract/Description
The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer market.
| Item Type: | Article |
|---|---|
| Electronic ISSN: | 1059-5422 |
| Uncontrolled Keywords: | China; Customer satisfaction; Emerging markets; Internet shopping |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 600 Technology > 650 Management & public relations > 658 General management |
| Library of Congress Subjects: | H Social Sciences > HF Commerce |
| Item ID: | 5049 |
| Depositing User: | Mr David Main |
| Date Deposited: | 09 Mar 2012 10:07 |
| Last Modified: | 30 Nov 2012 16:17 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5049 |
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