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Omar, Maktoba and Boyd, Derick (2004) A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management, 5 (2). pp. 102-126.
Full text not available from this repository. (Request a copy)Abstract/Description
The social and economic characteristics of different countries affect market opportunities in complex ways. Moreover, since companies are not all the same their response to any set of characteristics increases the complexity of theorising about any general relationship between host countries and companies. The theoretical literature suggests that there is a positive relationship between degree of involvement and economic development and a negative relationship between cultural differences Hofstede (1980) and the degree of involvement in overseas markets. Using survey and World Bank data, we tested a single equation multivariate model to see if we can find statistical support for the theorised relationships.
| Item Type: | Article |
|---|---|
| Electronic ISSN: | 1742-2590 |
| Uncontrolled Keywords: | Economic hypotheses; Economic characteristics; Social characteristics |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 600 Technology > 650 Management & public relations > 658 General management |
| Library of Congress Subjects: | H Social Sciences > HB Economic Theory |
| Item ID: | 5043 |
| Depositing User: | Mr David Main |
| Date Deposited: | 07 Mar 2012 14:58 |
| Last Modified: | 07 Jun 2013 11:16 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5043 |
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