INSPIRING FUTURES

A multivariate test of the determination of market entry by economic and social characteristics..

Omar, Maktoba and Boyd, Derick (2004) A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management, 5 (2). pp. 102-126.

Full text not available from this repository. (Request a copy)

Abstract/Description

The social and economic characteristics of different countries affect market opportunities in complex ways. Moreover, since companies are not all the same their response to any set of characteristics increases the complexity of theorising about any general relationship between host countries and companies. The theoretical literature suggests that there is a positive relationship between degree of involvement and economic development and a negative relationship between cultural differences Hofstede (1980) and the degree of involvement in overseas markets. Using survey and World Bank data, we tested a single equation multivariate model to see if we can find statistical support for the theorised relationships.

Item Type: Article
Electronic ISSN: 1742-2590
Uncontrolled Keywords: Economic hypotheses; Economic characteristics; Social characteristics
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HB Economic Theory
Item ID: 5043
Depositing User: Mr David Main
Date Deposited: 07 Mar 2012 14:58
Last Modified: 07 Jun 2013 11:16
URI: http://researchrepository.napier.ac.uk/id/eprint/5043

Actions (login required)

View Item

Edinburgh Napier University is a registered Scottish charity. Registration number SC018373