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Omar, Maktoba (2005) To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3 (2). pp. 159-177.
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| Item Type: | Article |
|---|---|
| Electronic ISSN: | 1742-2590 |
| Related URLs: | |
| Uncontrolled Keywords: | Corprorate reputation; Management; Marketing |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 600 Technology > 650 Management & public relations > 659 Advertising & public relations |
| Library of Congress Subjects: | H Social Sciences > HF Commerce |
| Item ID: | 5041 |
| Depositing User: | Mr David Main |
| Date Deposited: | 07 Mar 2012 14:15 |
| Last Modified: | 01 May 2013 14:50 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5041 |
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