E-consumer and the drive behind customer satisfaction: the Chinese online

Omar, Maktoba (2010) E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2 (3/4). pp. 271-287. ISSN 1756-9850

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The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that there are 15 items that influence consumer satisfaction which covered the six determinant factors isolated for testing. The top nine moderators of the factors were classified as the most important. These factors are likely to become important and of practical value to companies engaging in internet marketing in emerging markets. Managerial implications of these results were discussed.

Item Type: Article
Print ISSN: 1756-9850
Electronic ISSN: 1756-9869
Uncontrolled Keywords: China; Consumer satisfaction; Customer satisfaction; Online shopping; Online marketing
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HF Commerce
Item ID: 5040
Depositing User: Mr David Main
Date Deposited: 07 Mar 2012 14:23
Last Modified: 13 Dec 2012 11:03

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