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Standardisation or modification? UK firms' marketing strategy in Africa.

Omar, Maktoba and Hillman, S (2005) Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10 (2/3). pp. 41-52.

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Item Type: Article
Uncontrolled Keywords: Marketing; Africa; Standards; Strategy; UK
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 5038
Depositing User: Mr David Main
Date Deposited: 06 Mar 2012 11:33
Last Modified: 06 Mar 2012 11:33
URI: http://researchrepository.napier.ac.uk/id/eprint/5038

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