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Omar, Maktoba and Hillman, S (2005) Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10 (2/3). pp. 41-52.
Full text not available from this repository. (Request a copy)| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Marketing; Africa; Standards; Strategy; UK |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 600 Technology > 650 Management & public relations > 658 General management |
| Library of Congress Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Item ID: | 5038 |
| Depositing User: | Mr David Main |
| Date Deposited: | 06 Mar 2012 11:33 |
| Last Modified: | 06 Mar 2012 11:33 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5038 |
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