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The incentive behind the adaptation process of high-technology product: an empirical research.

Hamann, Danilo and Omar, Maktoba (2007) The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4 (2/3). pp. 126-149. ISSN 1741-2242

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Abstract/Description

This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primary research in order to identify consumer's perception and attitudes towards high-technology products. The main areas of influence 'Price', 'Usage', 'Quality' and 'Culture' were identified and used as measurements for the primary research. Findings showed a significant impact of the reason for 'using' high-technology as well as the 'cultural' aspect on its adaptation process. The assumption of 'Price' or 'Usage' having a direct impact was found not to be valid.

Item Type: Article
Print ISSN: 1741-2242
Electronic ISSN: 1741-2234
Uncontrolled Keywords: high tech products; decision making; high technology adaptation; consumer perception; unique selling point; high technology usage; high technology quality; high technology pricing; buying behaviour; USP; culture.
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 5037
Depositing User: Mr David Main
Date Deposited: 29 Feb 2012 15:06
Last Modified: 14 Mar 2013 14:59
URI: http://researchrepository.napier.ac.uk/id/eprint/5037

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