Tools
Tools
Hamann, Danilo and Omar, Maktoba (2007) The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4 (2/3). pp. 126-149. ISSN 1741-2242
Full text not available from this repository. (Request a copy)Abstract/Description
This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primary research in order to identify consumer's perception and attitudes towards high-technology products. The main areas of influence 'Price', 'Usage', 'Quality' and 'Culture' were identified and used as measurements for the primary research. Findings showed a significant impact of the reason for 'using' high-technology as well as the 'cultural' aspect on its adaptation process. The assumption of 'Price' or 'Usage' having a direct impact was found not to be valid.
| Item Type: | Article |
|---|---|
| Print ISSN: | 1741-2242 |
| Electronic ISSN: | 1741-2234 |
| Uncontrolled Keywords: | high tech products; decision making; high technology adaptation; consumer perception; unique selling point; high technology usage; high technology quality; high technology pricing; buying behaviour; USP; culture. |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 600 Technology > 650 Management & public relations > 658 General management |
| Library of Congress Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Item ID: | 5037 |
| Depositing User: | Mr David Main |
| Date Deposited: | 29 Feb 2012 15:06 |
| Last Modified: | 14 Mar 2013 14:59 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5037 |
Actions (login required)
| View Item |