Rituals in children's cultures of consumption.

Marsden, Dave (2005) Rituals in children's cultures of consumption. In: Childhoods 2005: Children and youth in emerging and transforming societies, 3-29 July 2005, Oslo University. (Unpublished)

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Consumption in children’s cultures is a much debated topic. Yet, few attempts have been
made to understand consumer culture from children’s own perspective, to investigate the
positive aspects of children’s relationships with consumer goods, and/or to examine how the
meanings attached to goods are negotiated, played out and shaped in children’s diverse
cultures. This paper addresses this gap by employing data from informal interviews and
participant observation to discuss children’s experiences of consumer cultures. The paper is
based on data from a year-long ethnographic study of children (aged 3-5, 7/8 and 10/11)
from two contrasting areas in one region of Scotland (one relatively affluent area and one
relatively deprived area). The ethnographic data highlights the importance of consumption in
children’s cultures. The paper examines consumption rituals, artefacts and symbols within
the context of the different values, beliefs and concerns that children produce and share with
others. It concludes that cultures of consumption impact on children in both divisive and
integrative ways and that more efforts should be made by those that work with and for
children to harness their integrative potential

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Ritual; children's culture; consumerism;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 5014
Depositing User: Mrs Lyn Gibson
Date Deposited: 23 Feb 2012 16:28
Last Modified: 30 Apr 2013 10:06

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