Societal marketing.

Marsden, Dave (2006) Societal marketing. In: Blackwell Encyclopedic Dictionary of Marketing. Wiley-Blackwell, pp. 352-353. ISBN 978-1-4051-0254-4

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Item Type: Book Section
ISBN: 978-1-4051-0254-4
Uncontrolled Keywords: Social networks; marketing;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 5012
Depositing User: Mrs Lyn Gibson
Date Deposited: 23 Feb 2012 16:02
Last Modified: 30 Apr 2013 10:05

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