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Marsden, Dave (2006) Postmodern marketing. In: Blackwell Encyclopedic Dictionary of Marketing. Wiley - Blackwell, pp. 257-258. ISBN 978-1-4051-0254-4
Full text not available from this repository.| Item Type: | Book Section |
|---|---|
| ISBN: | 978-1-4051-0254-4 |
| Uncontrolled Keywords: | Marketing; postmodern; |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 600 Technology > 650 Management & public relations > 658 General management |
| Library of Congress Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Item ID: | 5010 |
| Depositing User: | Mrs Lyn Gibson |
| Date Deposited: | 23 Feb 2012 14:48 |
| Last Modified: | 30 Apr 2013 11:04 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/5010 |
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