Disciplinary power and consumer research: an introduction.

Marsden, Dave (2001) Disciplinary power and consumer research: an introduction. European Advances in Consumer Research, 5. pp. 54-60.

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This paper draws on Michel Foucault’s conception of "disciplinary power" to explore some of the ways in which consumer research is implicated in modern forms of social control. According to Foucault, power in western societies is characterised less by the exercise of physical force and violence than by discipline and training. It operates by subjecting individuals and whole populations to normative regulation through mass surveillance, social categorisation and corrective treatment. The origins of these disciplinary techniques, Foucault argues, lie in the human(agement) sciences such as consumer research. The aim of this paper, therefore, is to explore those disciplinary techniques invested in this discipline (marketing research, segmentation and communications) for governing consumer behaviour

Item Type: Article
Uncontrolled Keywords: "disciplinary power"; consumer research; consumer behaviour;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 5006
Depositing User: Mrs Lyn Gibson
Date Deposited: 23 Feb 2012 13:33
Last Modified: 30 Apr 2013 10:02

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