Fostering knowledge management through the creative work environment: a portable model from the advertising industry

Ensor, John, Cottam, Angela and Band, Christine (2001) Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27 (3). pp. 147-155. ISSN 0165-5515

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Within the knowledge-creating organisation, building communities
of practice and allowing people to form social networks
in order to disperse information is critical in order to
foster creativity and innovation. It is argued that in order to
exploit explicit knowledge and build an effective community
of practice, there needs to be a work environment that
encourages information sharing, creativity and innovation.
The main approach of this research was to explore senior
management’s perceptions of the positive and negative factors
that foster or hinder the social work environment. A
conceptual model designed by Amabile et al. [5] was used as
a framework for a series of qualitative interviews with senior
managers within the UK advertising industry. This research
found that UK advertising agencies are organised in a manner
that allows them to strongly reinforce the work dimensions
that foster a social/creative work environment and therefore, effectively utilise explicit knowledge. The factors
that usually hinder the creative working environment of an
organisation were largely lacking in these agencies. The findings
support the argument that this highly creative industry
does replicate best practice and can be seen as a benchmark
for other organisations. However, it is argued that the advertising
industry may be more applicable as a benchmark for
other service-based industries and knowledge-based organisations,
particularly in the new economy, rather than large
production-orientated industries.

Item Type: Article
Print ISSN: 0165-5515
Electronic ISSN: 1741-6485
Additional Information: Paper based on a presentation given at Knowledge Management in the Age of Networks, a one-day conference organised by the Edinburgh Social Informatics Group at Napier University, Edinburgh, on 27 October 2000.
Uncontrolled Keywords: Knowledge creation; "Communities of Practice"; social networks; social/creative work environment;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 5001
Depositing User: Mrs Lyn Gibson
Date Deposited: 23 Feb 2012 10:55
Last Modified: 12 Sep 2013 10:49

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