Students as consultants - adding value to the small and medium enterprise.

Brodie, Jacqueline, Douglas, Tony and Laing, S (2008) Students as consultants - adding value to the small and medium enterprise. In: ICSB Conference, 22-25 June 2008, Halifax, Canada.

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The purpose of this paper is to document and critically examine an innovative undergraduate student consultancy module taught at the Centre for Entrepreneurship at Napier University, Edinburgh. The paper discusses how this module is delivered to students, the benefits this delivery mode offers students and how the module seeks to ensure value is also added to the Small to Medium Enterprises (SMEs) in which students carry out their projects. Feedback from students and staff are presented in the paper that note the areas of value and implications for best practice in entrepreneurial consultancy teaching are indicated on the basis of this including new product and service development and improved customer satisfaction

Item Type: Conference or Workshop Item (Paper)
University Divisions/Research Centres: The Business School > School of Management
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 4962
Depositing User: Mrs Lyn Gibson
Date Deposited: 01 Feb 2012 16:29
Last Modified: 24 Apr 2012 10:55

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